![]() ![]() ![]() Most notably, Jimmy Donaldson - a popular YouTube video maker who goes by MrBeast - has already amassed more than 4 million followers on Threads.īy integrating the new app to Instagram, Meta made it very easy for content creators to convert their Instagram followers to Threads followers. There’s also the question of how influencers will use Threads and whether they can replicate the same following as on other platforms. He further questions whether the rapid growth of Threads is even a good thing, pointing out some other successful platforms began with a focused approach and expanded more gradually. At the moment, users are largely at the mercy of the Threads algorithm.ĭespite the influx of users, Brendan Gahan, partner and chief social officer at the creative agency Mekanism, stressed it’s too early to know how successful Threads will be. Of course, such tensions might be alleviated by potential platform changes that give people more control over what they’ll see in their Threads feed. By comparison, Twitter has more than 237 million daily users, according to the most recent figures from the company’s earnings report last year.Īmong other things, those used to the more abrasive culture of Twitter could easily annoy more laid-back Instagram users. The idea that Threads will just become a Twitter clone, she says, is running headlong into the reality that the Twitterites are going to be “vastly outnumbered” on the new platform by those from Instagram, which has more than 2 billion monthly users. To Jennifer Billinson, a professor of media studies at Nazareth University in New York, the first days of Threads have highlighted a potential culture clash - specifically one between Twitter refugees and what is likely a much larger number of people just clicking over from Instagram. But it also said Twitter traffic has experienced an overall decline even in the absence of Threads. In the first two full days that Threads was broadly available - Thursday and Friday of last week - traffic on Twitter was down 5% compared with the same period a week ago, and down 11% compared with the same period a year ago, according to the web analytics company SimilarWeb. “The goal is to create a public square for communities on Instagram that never really embraced Twitter and for communities on Twitter (and other platforms) that are interested in a less angry place for conversations,” Mosseri said Friday. In the past few days, the company has been positioning the much-hyped platform as a new digital town square that’s a less toxic version of Twitter, with some executives indicating their aim isn’t to replace Twitter but to offer something more palatable to a vast array of users. “I think that would be a deterrent to both interest and engagement as well,” Evancoe said.įor its part, Meta has said it will moderate using Instagram’s content guidelines. But others starting from the ground up will have to do more work. Threads gives Instagram users the option to automatically follow the same accounts they do on the photo-sharing app, which makes it easier for active Instagram users to replicate a similar type of engagement on Threads. She said she likes Threads but wishes she could easily follow all her Twitter friends there. ![]() She previously joined the decentralized social network Mastodon, but found it a bit confusing to use. She even met her husband on there.īut Coleman, who is politically progressive, has been looking to switch to a new platform because of Musk’s political views and changes he’s made to Twitter, like upending its verification system. She said she loves Twitter and has been using it for more than 10 years. The 50-year-old, who lives in Baltimore, said she joined Threads after hearing about the platform from a comedian she follows on social media. Instagram head Adam Mosseri said in a Threads post Monday that in the five days since its launch, 100 million people have signed up for Threads, which was rolled out as a companion app to Instagram.Īnn Coleman is among them. But the real question is: Will they stay? ![]()
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